Monday, 8 December 2014

Evaluation 1 (draft)

Evaluation Question 1:
In what ways does your media product use, develop or challenge forms and conventions of real media products?

MUSIC VIDEO:

The Parables new music video 'my body is a cage' has developed Slow Club -Two Cousins,
Slow Club -  Complete Surrender, Sia - Chandelier, Ed Sheeran - Thinking out Loud  as a narrative has been established. Before deciding on the type of video we wanted, we researched  and analysed different styles we could use. Having taken inspiration form Slow Club - Two Cousins through the basic set up of the white room, the shots and angles used, we took the performance element of this video and combined a story line. This lead to the decision of the song choice that we had, we feel that we could portray deep emotions and feelings to an audience. The
reason for choosing a narrative performance is because we feel that it complimented the artists style, more of a performance based video would go against and contradict this as the band is more of a vocalist performance than performers with instruments.
Conventions that we used from real media products such as Ed Sheeran - Thinking out Loud this showed a relationship between the male and female dancers, we thought that this was an effective way of showing feelings and emotions by dancing as a perdedor (in a partnership). Therefore this is one of the main conventions we used in our own video. We also took inspiration from Slow Club - Two Cousins, Slow Club -  Complete Surrender as both of these videos are filtered in black and white, we thought that this was effective and was able to reflect the mood and atmosphere of the shots that we chose to use this was the best way to show the genre of the artists style.
DIGIPAC AND ADVERT:
I wanted both pieces of work to be as minimalistic as possible taking inspiration from modern covers such as Arctic Monkeys, The XX and also ACDC all of these covers are plain and simple I felt that this was best suited to my designs so I followed these designs, all had little if any text and this stood out as its focus point was on other things, The so called typical features that you will find on my work are the barcode, record label, terms and conditions and the band albums name these will all be found on existing media products (mainly for the legal reasons of a recording label) This is shown through my research of album covers. I didn't use and images for my work as I waned it to be plain so I went with simple shapes, however this have given it and effective professional look throughout relating back to the genre of indie. The audience feedback the I revived all seemed to be positive as both pieces of work matched and complemented one another I have chosen to use monotone colours so they work well with one another. I have also designed my own minimalistic record label which is also found on most media products, I have decided to keep this small so it doesn't take the attention off of the main piece itself. T
hroughout all three media products I have created I have kept constant with the minimalistic look and the black and whit colour, this is effective as the audience know what there looking for if they were to purchase the products.

Evaluation Questions 1,2,3&4

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

2. How effective is the combination of your main product and ancillary texts?

3. What have you learned from your audience feedback?

4. How did you use media technologies in the construction and research, planning and evaluation stages?

Monday, 1 December 2014

Researching the use of Homage in industry

 

Pet Shop boys with their 'Actually' album was a remastered version of Field Music- Actually, nearly and was designed by multi-award winning Farrow Design; an organisation specialising in design, branding and art direction after having worked with various clients in various industries such as retail and art galleries.
This is one example of a homage, and despite the Pet Shop Boys creating music within a different genre (electro-pop) to Parables (indie rock) the idea to replicate conventions from one cd cover onto another after original success has been proven to be effective as the outcome appears stylish and classic, exciting the audience and showing the designer skill in terms of high levels of detail. Conventions from Field Music's original were copied directly, such as fonts, alignments, colour scheme, content of image, placement of image, etc. I feel this works well. After finding this, I decided to explore the use of homage featuring as front cover images further
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Clinic's Internal Wrangler album includes tracks of the indie rock genre. The cover was inspired by Ornette Coleman's 'Ornette' album created 40 years prior. The resemblance is clearly noticeable, using conventions including font type, size and style, interestingly distorted shaping surrounding the album title and the use of and blue and yellow colour scheme. I feel this is effective and appears retro and stylish. There is little difference in album covers although they are clearly not exactly the same. Modifications made include the album title/ band name, differing shades from original colour scheme and different distortions of shapes in different places. I feel it is acceptable and a likeable idea to homage previous album covers as elements of vintage styling emphasise the nature of the indie rock genre in an attractive and modern way.