Monday 8 December 2014

Evaluation 1 (draft)

Evaluation Question 1:
In what ways does your media product use, develop or challenge forms and conventions of real media products?

MUSIC VIDEO:

The Parables new music video 'my body is a cage' has developed Slow Club -Two Cousins,
Slow Club -  Complete Surrender, Sia - Chandelier, Ed Sheeran - Thinking out Loud  as a narrative has been established. Before deciding on the type of video we wanted, we researched  and analysed different styles we could use. Having taken inspiration form Slow Club - Two Cousins through the basic set up of the white room, the shots and angles used, we took the performance element of this video and combined a story line. This lead to the decision of the song choice that we had, we feel that we could portray deep emotions and feelings to an audience. The
reason for choosing a narrative performance is because we feel that it complimented the artists style, more of a performance based video would go against and contradict this as the band is more of a vocalist performance than performers with instruments.
Conventions that we used from real media products such as Ed Sheeran - Thinking out Loud this showed a relationship between the male and female dancers, we thought that this was an effective way of showing feelings and emotions by dancing as a perdedor (in a partnership). Therefore this is one of the main conventions we used in our own video. We also took inspiration from Slow Club - Two Cousins, Slow Club -  Complete Surrender as both of these videos are filtered in black and white, we thought that this was effective and was able to reflect the mood and atmosphere of the shots that we chose to use this was the best way to show the genre of the artists style.
DIGIPAC AND ADVERT:
I wanted both pieces of work to be as minimalistic as possible taking inspiration from modern covers such as Arctic Monkeys, The XX and also ACDC all of these covers are plain and simple I felt that this was best suited to my designs so I followed these designs, all had little if any text and this stood out as its focus point was on other things, The so called typical features that you will find on my work are the barcode, record label, terms and conditions and the band albums name these will all be found on existing media products (mainly for the legal reasons of a recording label) This is shown through my research of album covers. I didn't use and images for my work as I waned it to be plain so I went with simple shapes, however this have given it and effective professional look throughout relating back to the genre of indie. The audience feedback the I revived all seemed to be positive as both pieces of work matched and complemented one another I have chosen to use monotone colours so they work well with one another. I have also designed my own minimalistic record label which is also found on most media products, I have decided to keep this small so it doesn't take the attention off of the main piece itself. T
hroughout all three media products I have created I have kept constant with the minimalistic look and the black and whit colour, this is effective as the audience know what there looking for if they were to purchase the products.

1 comment:

  1. Again, this is too brief. Try and break your response into three detailed sections. One where you identify precisely how you used the conventions from real music videos (this could be where you amplified or illustrated the lyrics), one where you developed existing conventions (took a small feature of existing videos and extended it) and finally how (if at all) you challenged conventions by doing something unexpected.

    You've a lot of work to do to get these responses into the higer bands Sophie, you put a tremendous amount of effort into AS and A2, stick with it for these final few weeks and aim for that A.

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