Rehearsal

We didn't manage to finish the whole dance however, Sophie and cam are going to be communicating up until the Tuesday of filming and making the dance up so hat they can just perform it, this is a very risky step but with the time limit we have, we have no other choice. we are all feeling confident that this will work as its not just a continues shot its spilt so we will be able to go over steps whilst there setting up for the next shot.

Dancers (SOPHIE BEESTON / CAMERON VEAR)

Schedule week commencing 29th september

Importance of Assigned Roles

As we are developing our music video, we have now decided on who will have what roles within our shoot. It is so important to clarify to everybody with what they will be focusing on because otherwise everything could get out of hand and we could all be trying to do the same job. I (Lauren Bolton) am going to be the Camera Person and also the Art Director, these jobs kind of intertwine so this is good for me because then it allows be to be focused on what I'm doing and how the whole video is going to look. The music video started from one of my ideas so that means I do have a very clear vision in how I would personally like the video to look and the style that I was pitching to the other members of my team in the first few weeks of the course. Therefore it was decided that I would be Art Director and make sure that the overall look of the shot and what it consists of is exactly what we as a team are trying to achieve.
The next role established was the role of the Director and Director of Photography, these roles were given to Lauren Roberts because she isn't going to be the one filming and we need a member of the team who can look at the storyboard and also control how the lighting looks and the sound (so the performers can hear the music they are dancing to). This is an incredibly important role and determines how the whole video looks because if the shots I am being told to do are not what we need then that could be a problem, which it hopefully won't be. Also we need to get the lighting spot on because we are creating a black and white video so the use of the lighting needs to be incredibly dramatic and impressive. Without this role the rest of the team would be lost in what they need to do and so we have to make sure that this all goes together without a hitch.
The next role given was that of Costume and Makeup, this was given to Sophie Beeston because she is also one of the performers in the video and already having experience within the dancing community then that means that she has good knowledge in how makeup and the clothing should look for performances such as these. Also because she is performer in the video then it means that it is harder for her to be controlling lighting and sound as well because she won't be able to do everything all at once.
We have balanced the roles very evenly between the three of us and we are confident that what we are going to produce will live up to the research and planning we have done previously. As we are getting nearer to filming the video the anticipation is growing, so it is important that these roles are established early on because then we can become more confident in what we are going to be doing separately so that hopefully when we come together to finally film then everything will fit into place and be done to our most professional standard.

Our Chosen Target Audience

After researching several target audiences for the music video we are creating, we have decided the 'Indie Sceneseters' and 'Young Alts'  are the most suited groups to our idea and for the song, My Body Is  A Cage by Arcade Fire. These two groups are evidently passionate about music; making them more likely to view and explore new music videos in the indie/alternative style genre.

Reflection of week commencing 22/09/14

The previous week played a crucial part in contributing towards our final product. After researching and contacting many companies for organising hire of a white room setting in which we would film our video inside, we finally booked 4 hours at Yellow Bean Studios in Leicester. After hearing positive feedback from media students from past years about the studio prices and its facilities, we decided to contact them and arrange a date as we were very pleased with the student discounted price and the service on offer. After booking, as a group we then felt more focussed on the task as we had a clearer idea of how the video will come together. Also, last week we began to create our story board and develop ideas of what shots are allocated to what lyrics by what needs to be shown to the audience in order to get the meaning across through the visuals. We then went onto planning time management for constructing the dance and perfecting this before we begin filming in just over a week!

Story Board Development

Throughout the past week and whilst we have been developing our music video, we have seemed to have hit a bump in regards to creating the story board. There are many reasons in why it is taking us more time than expected to be creating this, and even though it is being developed slowly, there is still a lot of holes and gaps that we are struggling to put together. Our music video is primarily going to be a performance of the form of dance and because of this and the amount of time that it takes into creating the dance we have found that putting the ideas that we currently have for the dance hard to translate onto the story board because it isn't set in stone just yet and there isn't anything that has been completely made chronological yet and everything is still very abstract. However, in saying this, we are still drawing our story board and making sure that we are getting down all of ideas that we currently have. This has been a difficult task for us because we are struggling to know yet what the dance is going to be and because we know what kind of shots we are going to do it is hard to bring these to things together to be producing what we need to have done.
During this time, we are still building the dance and because one of our team members, Sophie, is going to be one of the dancers in the video then that means that she knows the dance better than the rest of us and she is able to help us completely build the story board. This is really helpful because if we didn't have this guidance then we would be completely lost.
We know that this story board is crucial to how we film and we have two weeks until we film the video, which means we are planning to get this aspect done by the end of this week so we are prepared to start planning what it is that we are actually going to film. We are excited at the prospect of starting this video and want to do the best job we can in making something incredibly professional. It is important to all of us that we are committed into giving this task all we have and we are sure that what we are going to be making will be an indication of how much effort we are putting in and in the film industry they have to manage all of these stages and set backs like what we have experienced last week. Not having the dance completely lined up is something that we are dealing with and trying to build up and use as an experience to not let ourselves be blindsided by what the finished result is going to look like.

Considering representations within our music video

colours/ filters represents



With the intention to use a black and white filter throughout the entire video, this portrays a representation of simplicity, drama, distinctive features, emotion and with the aim for audience attention to be mainly focussed on the storyline and performance rather than the surroundings.














Styling represents (clothing, makeup, hair)
Although she is wearing little amount,  the female will be presented wearing makeup however as this is suggesting that parts of the relationship are still concealed and there are some aspects of faking. She is plain and simple, suggesting she does not stand out to the male dancer and is no lo longer what he wants.


Our chosen style for the dancers represents innocence, natural beauty, simplicity.










sexuality-
The male dancer could be considered as homosexual as he no longer has feelings for the female he is dancing with, the sexuality is open for interpretation by the viewers of the video as nothing is specifically being suggested through the visuals or the lyrics of the chosen song, therefore the viewers can be decisive and put a storyline which they feel fits the video themselves.










Lighting/monochrome filter represents-
emotion, aggression, simplicity, sympathy, innocence, emptiness












Dancing style represents-
The decision to use a contemporary style of dance within our music video comes from the expressive and descriptive nature. It allows the dancers to clearly get across thoughts and feelings to the audience relating to the lyrics without having to actually state them.
ideas represented through the dance include:
(Before the flash of light representing the sudden realisation of the female:)
emotion, doubt, power, confusion, tension build up.
(After the realisation, representations of the dancing style:)
anger, aggression, emotion, passion, confidence, determination.






Male dancer represents-
The male character represents dominance and having more authority over the current situations in terms of his relationship with the female, he also represents confusion and high levels of control and power as he is presented to be the person who makes the decisions and breaking out






Female dancer represents-
Seems a burden for the male, unwanted, creates a dull and heavy mood and atmosphere, powerless in comparison: she wants to remain adored by the male but he does not seem to want the relationship anymore.

Email confirmation

This email has been sent to us to confirm our booking foe the 07/10/2014 at 3.30-7.30 to film our video.

Narrative Theorists

Narrative Theory from guest9e3b3b

[Source: http://www.slideshare.net/guest9e3b3b/narrative-theory-2104298]

It is important when creating a video that has a story line to make sure that we are considering narrative theorists, this is because we need to make sure that everything in the video fits together and creates a story that is relevant and fits in with what theorists believe to be the 'ideal' for a narrative.
From the research that we have done into the theorists, we have decided that Todorov is probably the theorists that we have the most affinity for. This is because he believes in the theory of an 'equilibrium' and that everything at the start of the narrative is in balance and is disrupted by an 'disequilibrium' and a problem that the audience recognises. In our video, because we are talking about an unrequited love and the male dancer is not in love with the female dancer; the disequilibrium is essentially starting from the begining however the problem isn't discovered until later on in the video by the female dancer. Looking at what Todorov has to say and what he believes to be the case of narrative and how it is perceived by the audience, we have decided that we want this to be the case for our video as well. With the case of the use of the 'equilibrium' theory, we think that with the story we are trying to tell and what we want the audience to realise and discover throughout this video then it is important that we are considering this technique and realise that to achieve a successful narrative then we have to realise what the theorists are saying. As we have developed the story and the dance that will accompany the story then we have come up with more ideas in how we want the audience to react to the video. For example when we have been looking at inspirational dance videos (that are on the blog) and putting our chosen song alongside it then we have gained more ideas that will be crucial to the narrative of the video, we have realised that seeing this will be very emotional for the audience and the impact of the song and the visuals will create something that will be a real spectacle. We have found that the use of the narrative theorists and what they have taught us about how to perceive narrative has really clarified to us what we actually want to do.

Email confirmation

this is the email i received back from  Merlin at the yellow bean studios confirming that we can have the studio for hire.

Clothing

For our male dancer Cam he will be wearing tight shorts and a tight top all in black as it will show the body line best when filmed on black and white. as cam already has all this it has been a massive help as we haven't had to spend any money, however for Sophie she will be wearing a leotard with shorts in the bottom, we chose this as if she wad to wear a normal leotard then she would be wearing tights as it would be too revealing, so we are sticking with what she feels comfortable in, this will cost us £16.95 from a website called dance direct.

Reflection week commencing 15/09/2014

After our last week of lessons we seem to be keeping on track with everything, we have contacted many different companies about room hire and have had a lot of replies with offers however, the prices have been way to high. we managed to get in contact with a student from last year that also took media and we contacted the same studio that he used, this was yellow bean studios in Leicester, we emailed, phoned and text him as we were eager to get this studio at  good rate as were on a very tight budget. Also Sophie has met with Cam ad started the dance that we will be filming In our video, and all seems to be going well so far. as a group we have been reduced for a 4 to a 3. however we have managed to keep up the standard of work and continued to work as a team and meet all of the deadlines that have been set. ideas are all still flooding in and are been noted down and taken into consideration, for example camera shots and angels what we cloud include in our dance etc.

Relationships

In the dance that we will be filming it will show that Cam the male dancer doesn't want to be dancing with Sophie, the female dancer, he wants to be dancing with someone else and certain aspects of the dance will show this throughout, it will become clear to the viewer. The song lyrics "my body is a cage" is telling us that Cam is trapped by Sophie as he cant dance with "the one he loves" and hopefully this will become clear as the dance develops. So between Cam and Sophie no relationship is going on, apart from Sophie loving cam but is getting no attention back from him.

Dance inspiration

Dance post

After the first rehersal with cam we have made up one travel section and tried some lifts out to see what would work the videos posted are only marked, the next time I see cam on Tuesday we will add everything together and by the end of it have a final dance that we will film the following Tuesday after. I feel confident hat it will e done on time to meet the schedule and will post our progress throughout sections of the dance.

Location organisation

Today we followed up plans to book a white room where we would be filming  our performance video. I contacted Merlin (the man In charge of hiring out the white room) from Yellow Bean Studios in Leicester to organise details such as pricing, dates available and hours needed for filming. We arranged a student discounted price of £64 for 4 hours using the white room. On top of this, we have asked to include all three available 'killer' bright white lights to enhance the professional look of our video when filming. The lights totalled at £30 for the four hours. Our overall costs for the room hire including lights comes to £94 for four hours of use. As a group of three we have agreed we would evenly be splitting this cost.


After the phone call and various emails, we now have a good insight into the location and what to expect on arrival. we have confirmation emails to guarantee a date- 7th October 2014.

Lyrics

"My Body Is A Cage"

My body is a cage that keeps me
From dancing with the one I love
But my mind holds the key

My body is a cage that keeps me
From dancing with the one I love
But my mind holds the key

I'm standing on a stage
Of fear and self-doubt
It's a hollow play
But they'll clap anyway

My body is a cage that keeps me
From dancing with the one I love
But my mind holds the key

You're standing next to me
My mind holds the key

I'm living in an age
That calls darkness light
Though my language is dead
Still the shapes fill my head

I'm living in an age
Whose name I don't know
Though the fear keeps me moving
Still my heart beats so slow

My body is a cage that keeps me
From dancing with the one I love
But my mind holds the key

You're standing next to me
My mind holds the key
My body is a

My body is a cage
We take what we're given
Just because you've forgotten
That don't mean you're forgiven

I'm living in an age
That screams my name at night
But when I get to the doorway
There's no one in sight

I'm living in an age
That laughs
When I'm dancing
With the one I love
But my mind holds the key

You're standing next to me
My mind holds the key

Set my spirit free
Set my spirit free
Set my body free
Set my body free

Set my spirit free
Set my body free

Before Visitng Location

Prior to our visit to the Yellow Bean Studios, we had expectations of an immaculate, clean and spacious room which would allow our two dancers to perform inside without having to be conscious of space or accidents. We had in mind a bright white space which would have nothing expect the cameras and lighting/equipment for filing use inside. Out of our location, we aimed to achieve a flawless area to ensure attention could be concentrated on dancers and performance rather than surroundings featured in the shot, hence why the idea of a white room containing nothing appealed to us. In order to look professional and of a industry standard, we wanted the room to provide us with no distractions so that we could prevent time wasting and proceed with filing the video and focus entirely on the task.

Dance

Dance is a type of art that involves movement of the body, often performed to music. It is performed in ways to show the audience an emotional expression and is sometimes used to express ideas or tell a story.

"Great dancers are not great because of their technique they are great because of their passion"

This quote is inspiring as from a dancers prospectus as it doesn't matter how well you can dance its how you decide to perform the piece when completed.

There are many different styles of dance including:-

• jazz 
• tap 
• modern 
• gym 
• contemporary 
• ballet 
• ballroom 
• Latin 
• lyrical 

and many more... for this music video that we are creating we will be using the contemporary style as we feel it can show the most emotion through the movement and they body line will be clear.

Existing Video analysis

Kiesza Hideaway- video analysis by laurenrobertsmedia

Revised Video Ideas

After more discussion of what our video is going to contain we have talked more about what the characters are representing and the stories they are telling to the audience. This is really important because we need to know the story we are telling before we tell it so that we can give it everything that it deserves. For example, we have decided because the male dancer/singer has the power over the female dancer (his kind of love interest) it means that she hasn't found out about the conflict that the singer is facing and she doesn't know about the other woman that he is thinking about. So because of this, we thought it would be a good idea to have a moment in the video when the female dancer finds out about this mistrust and disloyalty. When this happens the dance will change completely and become incredibly violent and angry, also just before this happens there will be a flash of extreme light to show that the mood has changed and the lovers who you think at the beginning of the video are really in love, turn out not to be.
Getting a proper story line in place is incredibly important to the integrity of the video because it means that it won't be hollow or anything that doesn't represent the meaning of the song. Having a story line in place, especially one that is heavily influenced by what the song is saying and the message behind it.
Also after this big flash of light, we were thinking of including a disco ball. Not to have actually in the shot but to create an extra texture to the video. This is obviously still just a thought that might not even make it into the video but it is important to think of different ways of doing things. This idea was mainly inspired by our chosen inspirational band, Arcade Fire, because on their most recent album they sing about 'reflektors' and include a lot of disco ball lighting in their recent videos and also in their live shows. This would just be something that is in homage to them.
Of course, these are all passing ideas so far. We have yet to plan the dance which will be done this week and hopefully once that has been established and recognised then we will be able to move forward with the rest of the video.

Styling of Clothing in Our Video

This is the type of styling that we are aiming to achieve in our video, this is just simple dance wear that will hopefully mean that whatever dance our dancers will be doing then `the clothing they are wearing won't be distracting to the viewer and they won't be able to really notice the clothing as they will be focused on the emotion and drama of the characters in the video. We think that choosing a black costume is more important to this video because of the fact that we are going to be editing it in black and white so that means that it is very crucial that we choose black because we need to be able to see the performers and we want them to be in the simplest type of clothing, and probably tighter clothing than normal so we can see the movements more and the emotions that they are giving off with their bodies. Also because our performers in the video are essentially professional dancers, it means that they know how to pull off this kind of look and will be able to give it the confidence that it needs to be able to show the emotion and heartache that the characters are feeling. Obviously for the male dancer, we don't really want the look to be as revealing as the picture above because it might just be too much for the video to handle, we want it to feel quite classy. So as an alternative, we are going to have the male dancer wearing a tight fitted t shirt then longer shorts as well. However the look for the female dancer is going be exactly the same as the picture above. We hope that because we have now decided on the finer details such as styling and hair and makeup now, that we are well on our way to getting this project up and running.   

Hair and Make Up

For our music video we want to go for a plain and simple look, so as for the make up we are having a pale face so that the light picks up the facial features and emotions easier than it would if you were to have a full face of make up on.

Also for the hair for cam the boy dancer i want it to be still with no movement so almost giving off a harsh vision as he is trapped 'in the cage' this is representing that he is isolated. As for the girl dancer she will be having her hair half up and half down to flow with the music and give the dance more passion.

Week 3 schedual

Reflection of Week Commencing: 08/09/2014

This past week we have been thinking up of our ideas as a group, as we were still in the stage of deciding what it is that we were actually producing because everybody had a lot of idea that they were contributing and we needed to round them down so that we were producing a video that included everybody's ideas but wasn't too messy or disjointed. This was an important thing for us to do because we couldn't really focus or concentrate on what we were actually doing until we had got a complete idea of how the video was going to look.
Unfortunately that meant that everybody was sometimes on different pages, and whilst deciding who was going to do the video or who was going to be in the band we were sometimes left confused.
However in saying all of this, we came together as a group towards the middle of the week and created an idea that was inspiring to all of us and that we were all excited to produce and create. We actually ordered equipment to help us get the smoothest and most professional video that we can make, that was a camera stabiliser that sits on the shoulder. This is so useful to us as a group because it means that there will be no hand shaking or times when the shot isn't perfect, obviously we still have to factor these things when thinking about quality control and how to make sure that it is as perfect as it could possibly be.
This week as well we were experiencing feedback and also giving feedback to other groups pitches, this was incredibly important because to hear what other people think of your ideas before you actually create them means that you can see whether your audience is actually going to appreciate and enjoy watching what you created, and vice versa. Telling other group's what they need to work on and improve almost makes you look at your work more critically because you are in that frame of mind. Looking at what you are doing so far from a different angle is completely beneficial to how you carry on and seeing all the things that we still need to decide and think about is something that we really needed to realise.
We also contacted a music video director, Lucy Needs, which really benefited us as a group because we were able to gain advice and support from somebody who knows exactly what making a music video is about and is able to voice her comments and ideas as to how she would go about the plan we already thought about. To hear this advice and to hear such positive comments as to what she thought about our idea is so lovely to hear and it has inspired us all to make something professional and up to her standards.
Overall, whilst carrying out more research and planning, we have formed more ideas and come together more as a group which is so important for us to realise so that we can carry on and continue to produce something that can hopefully be considered as a well made music video.

Advice from Music Video Director: Lucy Needs

This is my email that we sent to the music video director, Lucy Needs. We felt the need to send an email because we were struggling to form ideas, and even though we feel as though that we have finally reached a point where our idea for the video is coming together and we have a reasonable idea which can be very successful; we still wanted to get some advice and clarification of what to do with our idea. We decided to contact the music video director, Lucy Needs. She has directed the videos for the majority of Slow Club's songs, including one song off of the first album, two songs of the second album and currently one song off of the third album. The song used from the most recent album, Complete Surrender, is a video that we find to be very inspirational in both style and substance. So I asked her if she had any ideas as to how to go about creating the  vision and style that was seen in the video. As you can see, she recommended to create a slow mo throughout the video. This seems like something we might be interested in trying because of the fact that it is a very professional thing to do and we would be interested to see how that effect might turn out. Obviously this is something that we would have to consider quite strongly because if it goes wrong, bearing in mind that we have never made a video or used this technique before, we have to think whether it would actually be worth it or not because if it does go wrong then we might be producing a rather lacklustre music video. However, in saying this, I think it could be a technique that could be really beneficial to the look and feel of the music video and we want to make sure that we are pushing ourselves to our boundaries.
She also said about editing with the use of lights, to all of this this sounded like a really interesting technique that may actually be something to think about when creating our video. As we are making basically a dancing video, it would be good if we could get it to look like a one shot video because then that could really add an experience to the video and the use of light to essentially cut that would be something that would be very useful to use because we would be able to get the feel of the one shot video but we still would be editing and using cuts which is definitely beneficial to this particular video. We found this experience and the advice that Lucy gave us back to be so completely helpful because to hear how the professionals do it makes everything sound like it makes sense rather than our group going forward with this project with no clue how to make this. The interaction with Lucy is something that is going to inspire us all throughout the process.

Feedback from pitch

We brainstormed the feedback of how we would improve our 25 word pitch. Feedback provided by fellow class members and teachers,all of who have understanding and knowledge of what is required from the pitch.The next stage from here is to put this is to alter our old pitch and develop into something which takes into account the suggestions from others.

Clothing ideas moodboard

Clothing and Dance moodboard

Dance ideas and Video category

We have chosen the contemporary style of dance involving a predominant male dancer alongside a female dancer to complement each other and portray emotions relating to the lyrics of our chosen song (Arcade Fire- My Body Is A Cage.)
We are aiming for the dancing to express feelings of desperation, passion (relating to love), strong emotion, isolation, fear, indignation and doubt. The male dancer has the role of the intended artist and therefore would be lip syncing the lyrics whilst dancing to justify the dance and expressed emotions.
The female dancer involvement in the video and dancing is to explain/emphasise the meaning of the lyrics to the audience. She would be representing the female who is trapping the male and preventing him from being united with the one he loves; relating to the lyrics "keeps me from dancing with the one I love". The female therefore has the role of symbolically representing the cage trapping him down with their relationship.
With this in mind, we are as a result creating an amplification category video as the connotations of the dancing and expressions of the dancers are creative and tell a story representing the meaning behind the lyrics which is ambiguous and unspecified through hearing the song alone. The performance and narrative element would grab the attention of the audience and ensure they become hooked on the interesting and unusual storyline portrayed through our intended creative approach. The ideas we currently have as a group suggest the video has a strong sense of meaning and therefore would mean the video does not fit within the 'Disjuncture' category.
It is also to an extent part of the illustration category as the idea itself is simple but the connotations are the development of the meaning.

Location ideas

location

location

Target Audience Profiles

Name: Jess Adams

Age: 18

Interests: Music, art and photography, blogging, going to concerts with friends.

Brands they like: Converse, Vans,The Quietus, Soundcloud, BB Records, Cheap Monday, The Stool Pigeon, Rough Trade.

Occupation: She works in clothing retail which provides her with disposable income. She is a full-time art student so some of her money goes to supplies.  

Fashion: She likes to wear skinny jeans with a pair of Converse or boots. She has a large selection of checked shirts and knitted jumpers that look like they belong to her granddad. She likes to complete her outfits with a hat from her collection. Her favourite shirt is a Victorian blouse. 

Image: http://thedesignfiles.net/2013/10/new-kids-on-the-blog-brooke-holm/

Name: Luke Holden

Age: 18

Interests: Collecting curios, his band, music, meeting new people at alternative night clubs.

Brands they like: Pitchfork, Drowned in Sound, Uniqlo, American Apparel,

Occupation: He works in a vintage store as a sales assistant, spending most of his wages on second hand instruments for his band. 

Fashion: Always seen in skinny jeans with a clashing pattern shirt/jumper. Only owns one pair of shoes that aren't brogues. 

Image: https://41.media.tumblr.com/b9bf7a15bfcc63b62d0ca9c022f46185/tumblr_n0skkm8FAf1qj202qo1_500.jpg

Our advice to other groups

Pitch: http://alexwillollielcmedia1415.blogspot.co.uk/2014/09/25-word-pitch.html?showComment=1410343074792#c3556040658976205550

media

Audience Profiles and Market Research

UK Tribes Prediction Of Our Target Audience

Our group has decided that our target audience will fall into one of the following UK Tribes groups. On the basis of the genre of the song we are creating our video for (indie), we researched groups of audiences relevant to this:

  Indie Scenesters

"Spending hours trawling through records, Indie Scenesters have their fingers on the pulse on the current artists du jour…

Indie Scenesters are dedicated to finding the newest music, exploring all avenues to get there – online, print, record shops, club nights and word of mouth. Staying ahead of the curve is a must, but it’s borne out of a genuine love for music – and this is what separates them from those more fickle dabblers and dilettantes, the Hipsters. For Indie Scenesters, there’s nothing better than discovering new artists and spreading the love.

Guitar music has seen its cool usurped by the rise in electronic-synth based music in recent years, and Indie Scenesters have broadened their musical tastes as a result. It’s no longer just about indie rock bands like Vampire Weekend – Indie Scenesters have embraced experimental, genre-blending artists like Four Tet. Yet, the Indie Scenester approach remains the same – it’s about championing independent artists rather than a specific genre, especially before the masses get in on the act.

Potentially having their own music blogs and club nights (or at least dreaming of it), Indie Scenesters are more concerned with building up their vinyl collections than conspicuous consumerism. The sounds of the moment are ever changing, but currently include Youth Lagoon, Beach House, Animal Collective, Kendrick Lamar and John Talabot, as well as old favourites like Caribou and Thom Yorke.

Boys and girls are rocking similar looks – skinny jeans, vintage and Converse/Vans. Their high street staples focus around the functional and unisex – Uniqlo, Cheap Mondays and American Apparel".

Taken from UK Tribes- http://www.uktribes.com/tribes/indie-scenesters

Image: http://i45.tinypic.com/11a95zp.jpg

Young Alts

"Open-minded and non-judgmental, Young Alts have their eyes and ears open to different genres and scenes – both new and old…

Young Alts are the Tribe for young people who ‘want out’ of the mainstream. It’s an entry-level Tribe, with equal split between the sexes, and members share an inquisitiveness for everything Alternative – from Grunge to Hardcore.

Experimenting with art, music and fashion unites the Young Alts, who are dipping in and out of scenes like there’s no tomorrow. Tribe members are likely to gravitate towards Leading Edge Tribes once they’ve figured out what they’re most interested in, but for the time being Young Alts are happy to get stuck into as much media as they can – from reading Penguin Classics on Kindle, streaming ‘Girls’ on Netflix (even the boys) and checking out the latest music on Spotify. Skater, Emo and Hipster trends are most commonly tried and tested by the Young Alts, it’s about keeping an open mind.

Individuality is key, and tribe members will experiment with looks that will make them stand out from the Townies and Trendies. Music-wise, Young Alts will listen to a wide range – from heritage bands like The Smiths, to Scene Kid favourites Bring Me The Horizon and even the occasional urban sounds like Joey Bada$$ and A$AP Rocky".

Taken from UK Tribes- http://www.uktribes.com/tribes/young-alts

Image: http://i223.photobucket.com/albums/dd120/hipsterrunoff/photographs/hro/a1eb7f3a.jpg

Scene Kids

"Their original MySpace hangout may be (almost) gone, but the Scene Kids are here to stay and are thriving on social media…

Inspired by glam rock and its many iterations since the 70s, the Scene Kid style used to be an extravagant twist on skater punk, all Vans and trucker hats. Nowadays Scene Kids are very easy to spot and just as diverse, androgynous and audacious as their glam icons – brightly coloured hair (especially pinks and blues), cartoon t-shirts and hoodies, stacks of multi-coloured bracelets and piercings.

Borrowing from other Tribes comes naturally to the Scene Kids. They take inspiration from the dark make-up of Emos, and even the Blinger trend of false eyelashes and heavy make up. Tribe members are open-minded about sexuality and style, with boy and girl Scene Kids often sporting the same looks and sharing skinny jeans and eyeliners.

Certainly not shrinking violets, the Scene Kids like to be noticed! They made the old MySpace self-shot pose (camera up at an angle with a serious pout) a social media standard, and nowadays they are on every social media site going. You’re not a real Scene Kid unless you keep your Facebook / Twitter / Tumblr / Instagram / Flickr / Keek / YouTube regularly updated. Showing off is obligatory for this Tribe – making YouTube videos to showcaseevery self-shot photo of every time your hair colour changes is key – and some Scene Kids are lucky enough to have had 500,000+ views of their ‘hair timeline’ videos.

When not busy uploading images, Scene Kids can be found hanging out at gigs – in many areas of the UK these kids dominate the local music scene. Popular Scene bands are Bring Me The Horizon, Brokencyde and All Time Low, but dubstep is also becoming popular with this Tribe – ‘raving’ with the Chavers is fast becoming a favourite pastime".

Taken from UK Tribes- http://www.uktribes.com/tribes/scene-kids
Image: http://i273.photobucket.com/albums/jj227/XxemoanloveitxX/Emo%20and%20scene%20Girls/sarahgrace7.jpg

Moodboard of band inspiration

Band inspiration moodboad

Week 2 schedule

Enquirery about room hire

obviously at this sort of price we wouldn't be using these rooms but were just looking at how much it is so were still looking round for ideas of prices 

Moodboard

Mood

Room hire

room hrie

Band Inspiration

The main source of inspiration for our music video is the band we are taking the song from for our music video, Arcade Fire. The band, who originate from Canada, are a seven piece that specialise in the Indie/Rock/Alternative genre. The reason why we have gained inspiration from them is because they are very different than all the other bands on the market and they make music that seems to speak to people on such a large scale. On their recent Reflektor Tour, they managed to fill massive venues with fans that sang all of the songs right back at them. The aura they give off is electric and this is something that we want to replicate in our music video, even though we are only going to be using the lead singer in our music video we still want to take publicity shots of our band with all of the members so that we can see how everything is looking and gain more inspiration from them as to what the final video is going to turn out like. We are excited as a group to see how this develops and what we are going to be achieving, we are confident that this video is going to do the song that Arcade Fire created justice and have the right style and look that they would want to see in any of their own music videos. We were also thinking of getting in touch with any of the directors that have actually made Arcade Fire's music videos because then they will be able to tell us exactly what that type of band would want from their videos and what they would want to achieve. We believe that this could be really beneficial to our final piece because having an expert opinion on the matter means that we can go further with our video and make something that looks really professional and impressive.

Here are examples of some of their most recent videos and they all have a look of something that we would like to replicate and take forward into our coursework. What we like in particular about these videos is their ability to look incredibly slick and yet still have an air of quirkiness about them that makes them stand out in comparison to other videos. In all of these videos there is a strong story line, for example the video for We Exist highlights the inequalities that transsexual people etc face. This is clearly highlighted throughout the lyrics of the song and also the visuals to go along side it. Even though we are not having a video with this particular message behind it, we are still wanting to create a message of unrequited love or love that slowly dying and we are wanting to produce a video that won't necessarily be telling the story in a direct fashion but in a way that can be clearly seen to be the case. With these videos, even though they are using the lyrics of the song it is done in a way that may not be necessarily obvious on the first viewing, which is essentially what we want to do and why we are inspired by the videos on the first place.  

Band Name and Biography

Band Name: PARABLES

Biography:
Originating from the heart of Birmingham, Parables have come from what you would expect to be nothing. Like most classic indie bands from England, the band met at school and after individually finding their way with their instruments; lead singer Alex Parkinson put an notice on the music announcement board calling for members of both sexes to join his band. With that he gained the likes of Esme Jordan, Josh Willis, Will Martin, and Noah Lawrence. Parables was created. Now in their early twenties, the band have progressed a lot since their high school days.
After applying a number of their songs to the BBC Introducing scheme, they were eventually picked up and asked to perform in the tent of the same name at Glastonbury Festival and since then they have taken over the radios. Their electric form of making powerful, emotive ballads to catchy, beat filled indie tracks; the band seem to have no limits into what they can achieve. 
Their first album came out in early 2010, Behold the Night, becoming an instant success in the Indie/Alternative market of music. The catchy beats and alternative sound that they seemed to create from the back of finishing their A-Levels generated a lot of attention from the top music magazines including NME, Q, and Clash. This catapulted Parables into cult status within the music community. 
Even though they have only been together for what seems like a few years, that hasn't stopped them from trying to crack the big market of America. Being a small band though that are still trying to find their feet, things can sometimes get tricky. However they have been through so much as a band and as friends that there is clearly a lot more to come from Parables.
 Their work ethic and strong personalities are keeping them on a steady stream of work load, from touring to writing Parables are keen to always be keeping themselves busy and in the eyes of the top music moguls.
However, there have been a lot of ups and downs within the band even throughout all of this success. Briefly having a hiatus during 2012 to focus on themselves as individuals due to the constant stream of excessive touring and working, however at the end of 2013 the music community were shocked to discover the secret release of Parables' new single, My Body is a Cage, this song became an instant success and raved about in the top music magazines by the top music critics. This was then followed by a press release announcing the launch of the band's third album in late 2014. This announcement sets them up to be one of the biggest and prestigious bands coming from the Midlands for years.  

Band name

We have chosen collectively as a group to name our band 'The Fallen'.
This name, we feel, fits well within the indie/alt genre of music we have chosen to create a video based on. The band members of The Fallen compliment each other and suit the name; their 'different' style and personalities match the indie/alt genre perfectly.

25 Word Pitch Old and New

 OLD


NEW

Song Choices and Video Ideas

The song that we chosen for our music video is Arcade Fire's My Body is a Cage, we have chosen this song because of the fact that it is a fairly emotional song that seems to pick up to a crescendo halfway through. We feel like this is an important aspect of a song choice because we will be able to do quite a lot with the song and create a music video that will be very impressive and dramatic. Also because it is a man singing and also a woman in the background, it means that we have have both a male and female singer which we think will balance the video out nicely and hopefully create a nice narrative between them in the video. 
The video idea that we have had is very dramatic and hopefully will turn out very powerful and emotive. It will start with a man sitting on a chair in a bare room that is dark with a side spotlight on him so you can only see the left side of his face (it will be a very soft focus light), next we will be able to see the woman standing next to him facing away. It will start with a long shot as well at this point and slowly but surely pan into the duo to create a dramatic and emotive moment. When listening to the song you can hear that it is very slow and quiet, for this moment it will continue to be the opening shot and be a long sequence with no cuts in it. Again this will slowly be panning into the duo. For this song in particular we think that this idea of keeping the opening of the song quite soft and personal. As the song picks up so will the video, however the video will hopefully pick up before the song because the video might turn out quite boring and slow if it doesn't, however this is something that we can alter and see what works when we start filming.
The video will include some form of dancing and also include quirky transitions that will add an element of confusion to the video, this is because we were thinking that we will transition through the video by sweeping to the next shot. This will give a sense of the room being a lot bigger than it is and we will have the duo, or whoever the band may turn out to be, in different places doing different things with different sets behind them. 
We think the video probably sounds more ambitious than it might turn out to be when filming, as we will have nobody actually performing with instruments in the video it is important that we make the video interesting and engaging. We are very conscious and committed to producing the best video that we can and hopefully with this idea and hopefully what will end up being the final product be will seem very professional.
There are a lot of other songs as well that have caught our eye however we think this is the best song and the best idea that we have had so hopefully this will be able to go ahead.
We think it is important to remember our limits and that we are not professionals, however it is about believing in the video enough to make it seem very professional. We all believe that this idea can be really impressive.