We had the idea to filter our video into a black and white style as we feel this suits the style of dance as well as expressing emotions through relevant associations of emptiness and dull atmosphere. This decision was also based on aesthetics as we feel it appears more effective, dramatic and professional and adds an appropriate modern edge complementing the distinct voice of the main vocalist in Arcade Fire which will be heard over the video we are creating.
After the idea to use black and white filters within the editing section of the task, we had to research other effective examples of music videos which also took this approach to justify our idea and ensure it has proven to be successful.
This emotional power ballad produced by John Legend was based on his fiancée who was the inspiration for the romantic single. The video represents the strength of the love for each other and emotion is expressed through a variety of shots including close ups, reflection shots and mid-shots showing the couple together intimately. The audience can easily recognise the love being expressed through the camera work allowing the visuals, music and lyrics to complement and clearly get the message across. Despite this being a different genre (R&B) to our chosen genre of indie, we are supporting our decision to apply a black and white filter over our video to create a similar effect achieved in 'All of me' as they both relate to strong emotion and engage the audience from the beginning- making a statement.
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