Wednesday 17 September 2014

Advice from Music Video Director: Lucy Needs




This is my email that we sent to the music video director, Lucy Needs. We felt the need to send an email because we were struggling to form ideas, and even though we feel as though that we have finally reached a point where our idea for the video is coming together and we have a reasonable idea which can be very successful; we still wanted to get some advice and clarification of what to do with our idea. We decided to contact the music video director, Lucy Needs. She has directed the videos for the majority of Slow Club's songs, including one song off of the first album, two songs of the second album and currently one song off of the third album. The song used from the most recent album, Complete Surrender, is a video that we find to be very inspirational in both style and substance. So I asked her if she had any ideas as to how to go about creating the  vision and style that was seen in the video. As you can see, she recommended to create a slow mo throughout the video. This seems like something we might be interested in trying because of the fact that it is a very professional thing to do and we would be interested to see how that effect might turn out. Obviously this is something that we would have to consider quite strongly because if it goes wrong, bearing in mind that we have never made a video or used this technique before, we have to think whether it would actually be worth it or not because if it does go wrong then we might be producing a rather lacklustre music video. However, in saying this, I think it could be a technique that could be really beneficial to the look and feel of the music video and we want to make sure that we are pushing ourselves to our boundaries.
She also said about editing with the use of lights, to all of this this sounded like a really interesting technique that may actually be something to think about when creating our video. As we are making basically a dancing video, it would be good if we could get it to look like a one shot video because then that could really add an experience to the video and the use of light to essentially cut that would be something that would be very useful to use because we would be able to get the feel of the one shot video but we still would be editing and using cuts which is definitely beneficial to this particular video. We found this experience and the advice that Lucy gave us back to be so completely helpful because to hear how the professionals do it makes everything sound like it makes sense rather than our group going forward with this project with no clue how to make this. The interaction with Lucy is something that is going to inspire us all throughout the process.

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