Final Advert

FINAL ADVERT

Keeping consistent with the digipak, I used the image from the cover panel to feature on the advert. This would increase album awareness, which is the intention. After seeing the advert through various forms of print media (inside magazines, etc.) the audience would be able to recognise this image and know more about the album due to seeing the same image featured on the album cover. The advert reveals details based on the album and gives a better insight into what to expect from this- however the element of mystery remains as the image is vague and unexplained- sparking interest in the audience and fans. The advert would contribute towards creating a 'hype' and excitement over the album and would as a result be likely to encourage further sales through this form of promotion. Font, colour scheme, right text alignment, website, and record label remains the same as used on the digipak to ensure associations can be recognised between the two by the audience, The bold, blocky text layout is appealing and would make a statement on the viewer, encouraging them to read and find out more about the album and release date- leading to potential sales. Central visual interest is something which has been achieved on the advert which makes it appear interesting and appealing to the audience and would draw attention. There is an almost centrally split divide creating a symmetrically attractive design that is well balanced, appealing the audience and making them more likely to notice the image and information presented.