Final Digipak

FINAL DIGIPAK:

My idea to create a pop-art style digipak was inspired by a number of existing effective designs of well known indie bands including Franz Ferdinand- You Could Have It So Much Better and Bombay Bicycle Club- Flaws. I feel the close up image of the female appears mysterious and intriguing to the audience, encouraging them  to develop an interest. As the image is so vague and the front cover is kept simplistic in design, the audience would be likely to wonder about the band and what relevance the cover has with the album; therefore customers are encouraged to purchase a copy. The colour scheme remains consistent throughout as the use of all three bold tones are featured together on every panel, resulting in an aesthetically pleasing look seeming industry standard. Due to the use of the bright peachy-orange, the cover image is powerful and able to make a statement- drawing the attention of passers by who would notice this on a shelf in store, etc. I particularly think this digipak is effective through it's strong use of expressive colours reflecting an indie/alternative genre; elements such as the paisley patterned shirt shown on the cover image female fits in with the style intended for Parables and would appeal to the target audience who would be fans of this style. Text used on the digipak is also kept consistent as I decided to consider my font research and use 'Orator Std' as it develops on the idea of simplicity and is easy for the audience to read clearly- avoiding confusion, The audience can recognise the name of the band as well as the title of the album subconsciously through the text and colour as the bright peach and white stands out against the bold black background on the cover. My decision to align the text to the right on four of the panels was inspired by Bombay bicycle club as they took this approach on their Flaws album. I feel this looks stylish and more blocky as a pose to the automatic left alignment on Photoshop. Use of 'Parables' on the CD disk is visible to the consumer to remind them of who the album belongs to. Again, a simple idea contributes towards the effectiveness of the overall product as the band name displayed in peach makes a statement layered on the white background of the disk as the same time as preventing confusion among the copy owner. I also branded the product through creating a record label for 'Aeroplane records' which is featured o the back cover panel as this is used in industry on every digipak produced, adding to the professional appearance. The continuous use of black strips featured on the front and back cover panels as well as the inside covers appears slick and pleasing in the eye of the audience as the consistency and boldness of this element creates an edgy, sharp feel to the appearance.